Africa has not always been painted in the best light, with many amazing travel photographers going only as far as Morocco, Egypt and South Africa, but what about the countries in the middle. The incredible dessert of Namibia, Uganda Lake Victoria and fruit markets of Zambia. The amazing people living the good life, African style. We want to do our part in changing the narrative of Africa, creating and showcasing the beauty it has to offer. To ultimately encourage the new wave of creative content inspired by inclusive brands who want to use Africa as a background and embrace authenticity in their next campaign.
It is now time to unleash the potential of curated images of diverse culture and establish MCM globally as leaders is uncovering the beauty of colour, driven by innovative concepts. We want to collaborate with inclusive brand campaigns and really start developing our creative prowess on a whole new level. Knocking on the right doors is one way to do it but a better way in our view is to produce the work that propels us into new territories and a new world of possibilities.